Subscription Campaign Optimization
Description
This analysis aims to optimize a telecommunication company's subscription drive through data-driven strategies. To do this, we analyzed and benchmarked campaign results across four categories: audience, location, creative, and inventory.
Tasks
- Segmented 700+ audience records into 13 categories using Excel's regex, linking persona labels with VLOOKUP to ensure data integrity and accurate identification of top-performing personas.
- Conducted A/B tests in R on various ad sizes and messaging variants to uncover statistically significant performance differences and inform creative strategy.
- Built an interactive Tableau dashboard with to visualize 7 KPIs across personas and creatives, streamlining analysis while reducing visual clutter by 85%.
Tools
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